With a simple wordpress blog which costs nothing, the Temasek Times (wordpress) has now exceeded SPH’s citizen journalism portal ‘STOMP’ in terms of readership.
As of yesterday, The Temasek Times is ranked the 38th most visited site in Singapore by web analytic company Alexa.com:
‘STOMP’ which was awarded the ‘Best in Social Media’ award during the Asian digital media awards last year has fallen two places behind us:
The Temasek Times is the only independent news blog not owned by the government in Singapore which has a readership high enough to rival the mainstream media and our traffic ranking is a mere nine places behind the Straits Times online:
Traffic ranking of top 100 news sites in Singapore (18 May 2012):
Channel News Asia: 19
Straits Times: 29
The Temasek Times (wordpress): 38
inSing News: 61
Today Online: 70
Lianhe Zaobao: 85
We now have an average of 20,000 to 30,000 unique readers daily and on two days this week, we manage to garner a record 100,000 plus unique readers a day with more than 500,000 page views which is more than the daily circulation of The New Paper (70,000) and twenty five percent that of the Straits Times (400,000). It is also more than the combined readership of the next three socio-political blogs ranked far behind us.
These figures come against the backdrop of the highly specialized nature of our content focused largely on local socio-political affairs as compared to Channel News Asia and Straits Times which publish more articles daily and hence able to capture more hits.
Some readers have been asking us why we did not register a domain name of our own – the reason being this site is only a ‘prototype’ for us to build a more stable, secure and sustainable platform in the future from which two entirely new sites with different names will emerge later at an appropriate time. One will be a tabloid news site reporting on juicy stuff while another will be a serious political commentary site devoted to local politics, society and economics.
Another reason for sticking to wordpress for the time-being is our high readership which will cost us easily more than $2,000 a month to pay for a server to host the site. WordPress is able to sustain our increasing readership without slowing the site down though our site will be inaccessible to readers in China. (wordpress is banned in China)
As we have proven, it matters little if a site has its own domain name or is hosted on a platform like wordpress – it is the content which is far more important.
Imagine if we have a bit more resources and manpower, we will be able to build a news portal which is not only self-sustaining, but profitable enough to establish a niche in Singapore.
There is only one print media company in Singapore at the moment because no other businessmen or company dare to venture into the media industry due to the high risks involved. The Temasek Times will serve as a platform for aspiring and adventurous entrepreneurs to set up a second media company in Singapore because they will now have a sizable base of readers to build on instead of starting from zero.
Foreign media companies from Malaysia, Hong Kong and Taiwan which are interested to get a slice of the Singapore market can consider using our site as a bench-head. We are also open to selling this site. Our bloggers are constantly in tune with the ground and we know exactly what Singapore readers want as proven by the high number of views our articles garnered daily and our rapidly growing readership within just three months.
We are currently looking for freelance journalists, contributors, advertisers as well as investors for our new platform. Journalists will be paid on a fee-for-assignment basis.
If you are keen to learn more about our project or join us, please indicate your interest at: